Em Media

Digital is the New Traditional

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Posted by Michael Emmerling

Jun 25, 2018 12:37:45 PM

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When you think of traditional media, what do you think of? Television, radio, newspaper, and billboards, right?

You know by now that ads get placed in those media outlets all the time. But how effective are they, really?

Traditional ads are still EM-Media’s bread and butter. They still work. They often skew to an older demographic, but are still valuable.


I’m here to tell you that digital advertising is the new traditional advertising.

Millennials and Gen X-ers have made digital advertising part of the new traditional media landscape by incorporating digital into everything they do. Most of us are on our smartphones or our computers far more than we are in front of a television or reading a newspaper. We read our news online, we watch our shows online, we constantly check our email and social media accounts—we’re digital creatures now, more than ever before.

So why not deliver ads straight to those platforms?

Our digital advertising campaigns run five times longer than the national average, and have a two to three times higher average click-through rate (the percentage of people who click on your ad).

But you don’t have to take it from me. Take it from our client in Steubenville, Marty Hauser, owner of Hauser’s Furniture. Thanks to adding social media marketing and digital advertising into his strategy, he’s had his highest year of sales in store history.

(FYI, he’s on pace to have another standout year after increasing his reach.)



People will continue to ditch their cable and unsubscribe from their local newspapers. The digital wave will continue to push even further than it already has.

Digital is the new traditional, and businesses need to treat it as such.

We’d be happy to help you incorporate digital advertising strategies into your current advertising and marketing plan.

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